(Amazon Photo) Amazon’s Prime Day goes again for the fourth installment. The retail giant is currently following up last year’s summer sales blowout, that it called the”largest global shopping occasion in Amazon background” with a much longer Prime Day. This season, the window is going to be 36 hours, versus 30 last year, starting at 12 p.m. Pacific, July 16. This is going to be the initial Prime Day using Whole Foods Market beneath the Amazon umbrella, and the grocer is going to be front and centre. Amazon promises an extra 10 percent off countless sale products in Whole Foods and more discounts on some products that are popular. Prime Day 2017 climbed by over 60 percent over the previous year, the business said. Amazon did not give certain numbers on deals, but this past year it disabled the amount of sale products at the”tens of thousands of thousands,” while this year it’s over a million. Prime Day has been a hit for Amazon. Having a page from rival Alibaba, that hosts its Singles Day shopping occasion in China, Amazon at 2015 created the shopping vacation in mid-summer, among the slowest times of year. In only three decades, Prime Day catapulted ago Black Friday and Cyber Monday since Amazon’s busiest shopping day. The shopping spectacular has also been a catalyst of Prime membership, and now stands at over 100 million worldwide. Amazon said that it signed up more new Prime members this past year on Prime Day than any other day in business history. This year, employees will get a small treat after the Prime Day dust drops. Amazon has pinpointed its long-running post holiday period celebration and summer picnic, deciding to replace it using a post-Prime Day concert, another indication of the importance of the summer buying bonanza. Last year on Prime Day, the Echo Dot was the most popular purchase, not only one of Amazon apparatus, but across all producers and groups. This year, Amazon promises the biggest deals yet on Alexa-powered apparatus, and the technology giant has knocked $100 off the price of Echo Show for both Prime members to bring it down to $129.