Amazon has unveiled a partnership with Clover to enable users of Amazon’s payment solution to order directly from restaurants. Users will order through the Amazon app with the order going through Clover’s POS system into the kitchen. The collaboration, called Amazon Pay Places, will provide free publicity for restaurants through the Amazon app since they will continue using their existing POS systems without configuring anything.
Customers will also enjoy the same circumstance of continuing to use the Amazon app but an added benefit of being to order take-out online without having to buy new gadgets or install a new app.
Participating restaurants are allowed to select 10 items to be displayed through the system. This may be changed in future but will be the current limit to keep the process manageable. Amazon will keep 10 percent of every order that goes through the system to enable it process payments, detect fraud and allocate marketing activities.
Amazon already has the program running with T.G.I. Fridays since July. The expansion will loop in other restaurants in the Seattle area and the Northeast including Massachusetts, Maryland, New Jersey, New York, Pennsylvania, Washington, D.C. and Connecticut.
Amazon Pay which was launched in 2013 has reported over 33 million unique users by the end of 2016 having grown by more than 40 percent. The service, which competes with other third-party payment services like Paypal, allows users to pay on other sites beside Amazon.com using their Amazon accounts.