Amazon’s growth seems to be on the right track with a new study by Customer Intelligence Research Partners estimating Amazon’s Prime Membership at 90million households in the U.S. These figures put Amazon Prime on a growth trajectory with its subscription this year being 38% higher than last year’s. This adds up to about sixty-three percent of all Amazon users. According to the study, Prime members spent an average of one thousand three hundred dollars per year compared to non-members who spent only seven hundred dollars per year. This certainly explains why Amazon has been trying new and innovative was to get people to sign up. With perks such as free two-day shipping, exclusive deals, streaming media and cloud storage it no wonder that their membership is ever increasing.
Since Amazon does not publicly declare the number of Prime subscribers, CIRP was forced to estimate the numbers reported in its findings from surveys carried out from July to September. These numbers have however been highly contested by multiple firms. Moody, for example, puuts the Amazon Prime membership at close to 50 million users, a figure much lower than that of CRIPs study. Wedbush through its analyst Michael Patcher termed CIPs findings as being “fat out wrong” and seemed to agree with findings from Moody. They put the number of Amazon Prime’s membership to be at 52.2million U.S. households.
Prime is undoubtedly one of Amazon’s pillars and is responsible for much of Amazon’s success. According to the study by CIRP, Prime members seem to be a satisfied lot with a good number; ninety percent of the members currently subscribed to be precise; looking to renew their membership for the next year.
Though the numbers may differ, what is for certain is that the Amazon Prime family is growing.