Amazon is ever looking for ways to ensure its continued growth and this thirst for expansion has seen them show interest in Europe. It is said to be looking to open up about 15 stores in France within the next two years with Paris being the main target area. According to Le Monde, Amazon has been trying to get into bed with a number of French distributors but have not yet received any positive feedback. Their attempt to get into a partnership with Monoprix, a Frenc retail chain, was thwarted by Monoprix’s parent company Groupe Casino saying that it was not ready to sell the retail chain to Amazon.
Amazon is hoping to expand its revolutionary shoppers’experience into France with the acquisition of the new physical stores. The Amazon Go stores are designed in such a way that any customer can shop for any item without ever having to deal with queues. The stores are generally smaller than your regular supermarket and the concept is currently in is its beta testing phase in Seattle. The product was launched in Seattle before the acquisition of the Whole Foods Market, the natural foods, and organic foods products chain. Under this Grab and Go concept, shoppers will be able to check out their purchased items from the convenience of their mobile phones.