The new Fire HD 10 tablet from Amazon will be much cheaper than its predecessor and yet packs premium features. At a price of $149.99, the tablet, which starts shipping Oct. 11, is integrated with a more interactive Alexa, retains 32GB of storage and yet it’s 42 percent cheaper.
At a higher cost a 64GB model is available with both versions equipped with MicroSD slots that can accommodate up to 256GB of storage.
The unique Alexa integration allows users to run the digital assistant hands-free, calling it up devoid of pressing any buttons. The virtual assistant can be set to always stay on, waiting for the wake up call.
An upgrade will see the device interact with smart home cameras. The current integration enables the tablet to control the smart home. Setting timers, controlling lights, queuing up movies and shows, organizing a calendar and playing music are just a few of the things that the device will be able to do through voice.
Kevin Keith, general manager of Amazon’s Devices group said that the company is working hard to lower the cost and add more features for new tablets to improve user experience. The affordability of these devices is aimed at roping in more people to start using them and in turn subscribe to content provided by Amazon. In the process of interacting online these users are potential buyers of Amazon’s items and this will eventually help the company to break even on the sale of Fire tablets.
He added that they strive to develop products that users will find useful and want to use more often and eventually they are abe to make money out of this everyday usage rather than depending on physical sales of the tablets. He further noted that although the tablet market was in decline, Amazon’s tablet market has maintained a growth pattern largely due to the drop in prices. This affordability has expanded access of the gadgets to a broad consumer market.
According to International Data Corp. the growth of Amazon’s tablet business has surpassed the leading players despite its fourth position after Apple, Samsung and Huawei in total market share.
Keith reiterated that their focus is on consumers whose interest is centered around entertainment. The new Fire 10 HD tablet has therefore been developed to cater for this segment through its increased RAM, a dynamic 1080p screen that’s 10.1-inches wide and more than 10 hours of battery life.
The level of customization for the new tablet is more enhanced with a page called “For You” which allows users to keep tabs on the content accessed frequently like books or movies. Any recent content with recommendations from Amazon will pop up to help users improve their experience. This will let users for example pick up where they left off watching a show or reading a magazine.