Amazon recently acquired Whole Foods for a sum of $a3.7 billion. Having spent that sum of money on one transaction, it is only natural to try and maximize the use of their latest addition to the Amazon family. It is in this regard that Amazon has introduced a Echo and Echo Dot in Whole Foods stores. This is not your usual grocery item but it’s amazon’s shop now and they sell way more than just groceries.
Shoppers who had no idea about this latest development involving Amazon and Whole Foods were not quite expecting this display and were welcomed to it by a banner that read ” We’re Growing something good. Whole foods Market + Amazon”
Amazon has been known to display and test out the market for some of their merchandise in their bookstores. Someone definitely paid attention in their marketing classes. For now, we wait to see what other changes shall be introduced to Whole Foods stores.