As the acquisition of Whole Foods by Amazon for $13.7 billion closed Monday, immediate changes were seen inside the upscale grocer with prominent displays of Alexa-powered products such as the Echo and Echo Dot. In Amazon’s hometown of Seattle, several Whole Foods stores displayed banners giving discounts on the Echo and Echo Dot. The highly visible banners, under the title “Farm Fresh” and “Pick of the Season” offered the two products at $99.99 and $44.99 from a high of $179.99 and $49.99 respectively.
With the Echo and other devices anchored on Alexa being introduced into Whole Foods, it will be interesting to see how Amazon intends to integrate them to be useful to shoppers at the grocery chain. This could be in the form of voice ordering groceries or ready-made sandwiches.