Instant Pickup, the newest fulfillment service from online retail behemoth Amazon has just launched. Taking efficiency a notch higher, Prime members ordering online will be able to grab items in a record two minutes or less. This service debuts at five staffed pickup locations near U.S. college campuses.
To deliver on the two-minute timeline, Amazon has limited the selection of items that can be fulfilled that fast. From the news release introducing the new service eligible items include personal care products, electronics accessories, devices such as the Echo Dot and Fire TV, drinks and snacks.