Developers building “skills” to get Amazon’s Alexa platform now have new strategies to make money off their voice-enabled technology. Amazon today announced general availability for in-skill purchasing, allowing programmers market digital content — like one-time coupons or purchases — directly inside a given ability, which can be Amazon’s way of describing Alexa apps/capabilities. This means customers can be playing with the Jeopardy ability in an Amazon Echo, by way of example, and purchase additional game content, with their voice and the payment alternatives associated with their Amazon account. Amazon supplies developers with self-service tools that handles in-skill merchandise and earnings performance. Very similar to Apple’s App Store, programmers will create 70 percent of the cost paid for by customers, with Amazon keeping the remainder. Amazon also announced general availability for Amazon Purchase Alexa Skills, yet another new feature that allows U.S. brands and merchants accept payment for bodily products or services via their ability along with a client’s payment info saved on Amazon. As an example, 1800 Flowers is using the attribute to sell flowers to customers without needing to leave the voice experience to be able to finish a payment. This is Amazon’s most recent expansion of the Alexa system, which it started up to programmers and third-party device manufacturers in 2015. Last month Amazon unveiled a brand new feature that lets just about anyone build their very own Alexa skills.