The great performance of Amazon’s Echo and a recent acquisition indicate a new front for the online giant in chip design that will give it an edge over competitors.
Amazon first ventured into chip design back in 2015 when it acquired Annapurna Labs. It also acquired Blink towards the end of 2017 for a reported $90 million. This most recent acquisition points to a revamped effort to increase its foothold and control the technology that goes into its devices. The company is said to be developing a special chip that can execute tasks based on artificial intelligence. This chip would reside within the Echo reducing the instances which the home assistant will be dependent on Amazon’s cloud service.