Google, through its Play Store has announced a renewed thrust into the world of audiobooks by launching a dedicated store that will rival Amazon’s Audible. This will enable the search giant to cement its grip on customers buying its smart speakers by providing auxiliary services unique to its devices.
The rivalry between Google and Amazon has created a wall between their devices and services. Amazon’s Audible cannot play on Google Home while Google’s audiobooks cannot play on Amazon’s Echo. The lack of integration between the two giants is conspicuous considering that Google Home and Amazon Echo work seamlessly with other services from various vendors.