Amazon on Monday ventured into new ground with the opening to the public of the first store where shoppers don’t have to wait in line. The convenience store, known as Amazon Go has for the past two years been used by Amazon employees which has helped the company to fine tune various aspects. The store brings convenience to shoppers by allowing them to pop in using their smartphones, pick items from the shelf and walk out without interacting with a cashier at check-out.
The process of shopping without waiting in line is accomplished using advanced technology that incorporates sensors and cameras around the store that keep track of what shoppers pick from the shelf. Artificial intelligence plays a big role in linking up all these with the smartphone app enabling the system to charge the customer automatically.
The store is structured as a convenience store with meal kits, takeaway foods like sandwiches, salads and assorted beverages.
The store, situated in downtown Seattle under Amazon’s offices, will have staffers operating out of sight to monitor activities and step in if need be.
Such a system that uses the latest AI technology will help retailers achieve more at minimal costs eliminating the expensive and inconvenient checkout process and improve the shopping experience. It may also have far reaching implications on jobs in the retail sector.
Amazon will be hoping for the maiden store to perform well and lead to more of the same across the country. With the acquisition of Whole Foods the company seems focused on ramping up its brick-and-mortar presence. With rumors of the possibility of the company acquiring Target, the move into physical stores may have just started for the online behemoth.