Las Vegas will showcase the massive CES 2018 under a different scenario when it comes to voice technology compared to last year. Amazon had a field day last year, when Alexa seemed the voice assistant of choice for tech equipment across the board. This year however, the game is wide open with an array of players battling for a piece of the pie.
Google will be upping its presence at this year’s event with a huge CES booth that will focus on Google Assistant’s integration with various devices and how it fits into the smart home market. This is the first time the search giant is having a booth at CES. The company has however maintained key attendance since its co-founder Larry Page delivered a keynote more than ten years ago. The company has splashed the “Hey, Google” ad on the Las Vegas Monorail ready to share the limelight at this year’s event.