Third party device makers are always getting access to new developer tools from Amazon that enable them easily integrate Alexa into their products and 2018 will be no different. Alexa, Amazon’s digital assistant is the leader in its class and the company seems focused on making it easier for any device manufacturer to integrate it into their products.
The digital assistant marketplace has become competitive with giants like Apple and Google angling for a piece of the pie. Other entrants like Samsung and Alibaba bring on board formidable arsenals of technology to reckon with. However, Amazon has a competitive advantage in this space with Alexa boasting over 25,000 skills accumulated so far.