As streaming video becomes more popular, Amazon is likely to dominate the sports segment as the battle for the rights for top leagues intensifies. A report by Juniper Research that looks at the possibilities in the 2018 season, projects a battle for rights to top leagues such as the NFL, Indian Premier League or the English Premier League with Amazon and Facebook emerging as the major candidates.
The two giants are not new in the bidding for major sports. Amazon paid $50 million to stream 11 NFL games that fall in the prime Thursday night spot. Facebook on the other hand failed in its bid to clinch a deal to stream the Indian Premier League cricket matches after offering $600 million. Twitter, another contender in the streaming race, streamed 10 NFL games at a cost of $10 million.