Amazon’s hope to gain access to people’s homes when delivering packages is getting a cold reception from Americans across multiple age groups. The launch last month of the Key and Cloud Cam, a motion detecting camera with 1080p resolution is aimed at Amazon’s Prime Members in a focus on home security which remains a major concern for many Americans. The camera will be available November 8 and will retail at $119.99.
In a survey released by Morning Consult, 68% of U.S. adults expressed unease allowing strangers to gain entry into their homes. This is in regard to allowing delivery staff to get into the home when delivering groceries or any other package from Amazon.
The online survey and market research company found that more than half of respondents expressed a “very uncomfortable” feeling at the prospect of using a virtual key to allow someone into their homes. The virtual key is expected to work with smart door locks that can be remotely controlled.
A younger 18-29 year-old subgroup pointed out that the Key isn’t a lock while 83% of those above 65 years old said they wouldn’t consider the idea.
It will be difficult to change consumers’ perspective in terms of privacy to a level where they can allow strangers into their homes to deliver packages. However, according to Luke Schoenfelder of Latch, who spoke to Morning Consult, it shouldn’t be that difficult. He pointed out that several companies have succeeded in areas where privacy is a major concern. He cited Lyft and Uber where people are now familiar with getting into strangers’ cars or Airbnb where sleeping in a stranger’s home is now normal.