It seems AmazonFresh competitors will not accept to go down without a fight. They won’t take the challenge hands down and that can be seen in the pricing war that Walmart has introduced. A recent research shows that Walmart are selling their groceries at a cost that is 16% cheaper than that of AmazonFresh.
According to the research, AmazonFresh has only 5% of its customers responding to the introduction of the fresh grocery service, while Walmart boasts of 25% of its customers who buy their fresh products. The difference of the customers’ response is purely based on the pricing of the products.
The New Way Of Shopping
Given that AmazonFresh mode of transaction is fully digital, it’s expected to struggle a bit before it can make serious inroads in the fresh grocery field. Competing against a company that has maintained some of its brick-and-mortar stores, the varying percentage is certainly expected.
Dealing With The Challenges
Even when it might seem as if AmazonFresh is lugging behind its competitor in winning a better percentage of the potential customers, its tactics of introducing its online fresh grocery services into the market will soon be fruitful. The Whole Foods Market deal for instance offers them a ready customer base in the numerous cities where Whole Foods stores were located.
To compete with its competitors, AmazonFresh will need to imitate its competitors’ tactics like those of offering their services at competitive prices that will match or beat what the other fresh grocery sellers are offering.
The presentation of the products in terms of packaging is also a huge factor that makes customers to choose some suppliers over others. AmazonFresh is great in such and so it will only up their game a little bit to fit in the new but challenging market.
The collaborations that AmazonFresh has always gives it an edge when it comes to competition. The war will be on the rate at which the competitors can discount their products to make the customers choose their products.
AmazonFresh certainly offers the best quality of services and products and hence the only area where they need to fix their game in the market is to make the products affordable, or a better choice than the rest. The pricing factor is an area that all online shoppers take great interest in, given that they have varieties of service providers to choose from online.
Customers are always on the watch out for the best offers, and they can only hope and wait for that moment when AmazonFresh prices will match other competitors.