Every businessperson understands how difficult it is to introduce a brand into the market and make it a success. AmazonFresh is also facing the same difficulty as they work hard to make customers see the positives of having their groceries delivered to their homes.
While many Americans have embraced the introduction of the service and are already using it, some of them are still stuck in the usual way of going for the groceries in person. They are mostly sensitive when it comes to the purchasing of the highly perishable products. Milk, bacon and yogurt are examples of the products that those customers would rather drive to the stores to pick personally.