Every businessperson understands how difficult it is to introduce a brand into the market and make it a success. AmazonFresh is also facing the same difficulty as they work hard to make customers see the positives of having their groceries delivered to their homes.
While many Americans have embraced the introduction of the service and are already using it, some of them are still stuck in the usual way of going for the groceries in person. They are mostly sensitive when it comes to the purchasing of the highly perishable products. Milk, bacon and yogurt are examples of the products that those customers would rather drive to the stores to pick personally.
The reluctance was noted after a survey that was done a week after the acquisition of Whole Food Market. The reluctant customers believe that fresh meat and dairy products should be done in the presence of the purchaser in readiness for him or her to ferry them home.
The positive part of the survey is that 42% of the takers affirmed that they have already tried AmazonFresh services and they love it. Being a new introduction into the market, a 42% response is certainly some good news and the company simply needs to make the customers see the positive difference in AmazonFresh services in comparison to others.
All Ages Love AmazonFresh
Majority are the customers who have already tested AmazonFresh services, and they come in varying ages. The service is increasingly gaining traction given that most are busy office professionals, parents who will certainly be grateful when their busy schedules are eased through this help, and adults who will prefer to have their grocery delivered just as they have placed the orders.
In Agreement With The Pricing
Those home deliveries obviously come at a fee, and the good thing is that most of the customers are comfortable with the cost. They say that $5 per delivery is alright, but a fee that skews towards $20 will be a put-off.
In that case, AmazonFresh services are within the comfortable region of acceptance given that when you place an order for your groceries that is above $40, the delivery will be done free of charge. However, when your order goes below the $40 mark, you will be required to pay a $9.99 fee for the delivery. It’s a win-win situation for both the service provider and the customers.
You only need to test the service by placing your first order, and feel the positive difference that has come with the introduction of AmazonFresh.