As Amazon Prime Day kicked off last Monday, the online retailer has yet to set another record in its earnings. With an increase of 35% Amazon Prime members from last year, the annual sale event could generate $1 billion according to analysts. This growth is also expected to impact Amazon’s online grocery store, AmazonFresh.
Now with over 80 million Prime members in the US, Prime Day may very well be a good tool to boost sign-ups for AmazonFresh. The online retail giant announced on CNBC last July 8 that it plans to sell various food and household items in addition to the special deals on Prime Day. Members can get a taste of what to expect from the online grocery service through Prime Pantry. The event allowed Amazon to showcase AmazonFresh products and give consumers an actual experience of what they can expect with its online grocery shopping platform.
